No. 5 on The List Main Floor
William Hill
A bookmaker since 1934 that still knows its trade.
The perk
Bet £10 Get £40 in Free Bets
Min deposit £10
18+. T&Cs apply.
The take
No name on The List has been at this longer. William Hill opened as a bookmaker in 1934 and holds UKGC and Gibraltar licences, which earns it our top Trust mark of 97.
The welcome deal pays in free bet tokens once your first bet settles, with a minimum price on that bet and a short window to use the tokens. The whole thing leans on the UK market, so bettors elsewhere get less out of it.
Stat by stat
Overall 87 out of 99. How the cards work
Pays with Visa, Mastercard, PayPal and 3 more listed. Min deposit £10.
Licence: UKGC, Gibraltar. Trading since 1934.
Sportsbook. Plays in: United Kingdom, Ireland, Malta, Spain, Italy, Germany.
Bet £10 Get £40 in Free Bets
Proper high street bookie energy with a modern app bolted on.
A night at William Hill
- At the tables
- At least 34 sports to bet on, with Bet Builder and cash out as standard. There is live streaming as well, and the rebuilt app runs quick.
- At the cashier
- The standard UK cashier: cards, PayPal, e-wallets and bank transfer. Nothing exotic, and nothing a UK punter will miss.
- Who pulls up a chair
- UK bettors who want an old name with modern tools. It also serves Ireland, Malta, Spain, Italy and Germany.
What we'd toast
- More than 90 years behind the counter
- Cash out and Bet Builder on tap
- An app rebuilt from the ground up
What we'd send back
- Tokens that lapse fast
- A minimum price on the first bet
- Built for the UK punter first
Sportsbook perk
The perk, in full
Bet £10 Get £40 in Free Bets
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
Min deposit £10
18+. T&Cs apply. Offers can change. Check the terms at William Hill before you deposit.
The fine print
As William Hill lists it.
| Licence | UKGC, Gibraltar |
|---|---|
| Trading since | 1934 |
| Headquarters | United Kingdom |
| Min deposit | £10 |
| Pays with |
|
| Plays in | United Kingdom, Ireland, Malta, Spain, Italy, Germany |
| Type | Sportsbook |